From Feeling Stuck to Starting My Own Business
Go with me.
I’m 33, about four months into a new role as a Design Coordinator for a national vehicle wrapping company, and hating every minute of it. I had just pivoted from four years as a Senior Project Coordinator at a high-end web design agency to spending my days staring at Badwrap vehicle templates. It was exciting at first. Fast-paced team. New industry. Learning about cars. But it didn’t take long to realize something was missing.
I wasn’t creating anything.
And I wasn’t owning anything.
That realization hit hard. I felt stuck. And nobody enjoys feeling stuck.
When Your Work No Longer Fits
I had taken what felt like a big risk. I left a job in the website industry that I genuinely loved, hoping a change would bring more peace, flexibility, and renewed energy. Instead, I felt just as burnt out, only now I was disconnected from the work that used to light me up. I remember thinking, did I make the wrong decision?
I started running through the usual options. Do I just dig in and “be a grown up,” (because that’s why it’s called “work,” right?) Do I change jobs…again? Or do I step off the hamster wheel entirely and consider something way more uncomfortable?
Around that same time, I had made several personal and financial changes that gave me a little breathing room. Enough room to consider a calculated risk. And when your brain finally feels safe, it starts to wander.
Remembering the Dream of Owning a Business
I began daydreaming about what I would do if nothing was holding me back. My thoughts kept circling back to a version of myself I hadn’t thought about in years. The kid who sold rocks to the neighbors for a dime. The kid who pretended to manage a concession stand with her brothers in the dirt lot next door. The kid who always dreamed of having her own business.
For a long time, I dismissed that dream. I didn’t think I had a skill to market or the confidence to run a business. But this time felt different. I did have a skill. Web design. I understood how businesses operated after years working in HR, legal, recruiting, payroll, and managing web design projects at an agency. And honestly, with tools like AI making it easier to reason through unknowns, starting my own business no longer felt reckless.
It finally felt…possible.
It Finally Felt Possible
I knew if I was going to do this for real, I needed to get clear on my why.
Not a fluffy one. A steady one. Something I could come back to when doubts crept in, when things felt hard, or when friction showed up. My why needed to be an anchor. A compass. Something that would keep me grounded and help me know when to keep going and when to pivot.
So I did what any reasonable person would do. I went to Starbucks and scheduled a planning summit with myself.
Classical music on. Skullcandy Crusher Evo headphones locked in. Fully in the flow zone. I opened a notebook and started writing.
Here’s what came out.
Defining My Why Before Taking the Leap
I love being part of the process of people reaching their goals and stepping into confidence. Launching a website is often one of the biggest moments in a business owner’s journey. It’s the moment things feel real. Legitimate. Possible. And I genuinely love helping people reach that milestone.
I’m also fueled by variety and challenge. No two businesses are the same, and designing websites for different people, industries, and audiences keeps me curious, strategic, and creatively engaged. That problem-solving energy is where I do my best work.
And if I’m being honest, part of this was personal.
I wanted to prove to myself that I could do it. That I could venture out on my own and provide a high-quality product and service at a price that actually felt accessible and fair.
Helping Business Owners Build Confidence Through Their Website
So that’s my why.
It’s not about building the biggest agency or chasing trends. It’s about creating work that’s thoughtful, accessible, and rooted in real people and real goals.
I’m still learning. Still refining. Still growing. But the why hasn’t changed. Helping people move forward with clarity, confidence, and work they’re proud to put their name on.
If you’re standing at the edge of something new, unsure but curious, I get it.
This business was built for moments like that.
Cheering you on,
Courtney